Want More Clients? Articulate Who You Work with and Why

I’d rather listen to this than read it.

I had just moved with my family to Washington, DC, for my husband’s job. Other than my family, I didn’t know a soul in the DC metro area. (OK, well, there was this one guy I’d met at a TEDActive Conference one time, but otherwise, no one.) I was starting from scratch….again.

I’d left a thriving network and strong coaching practice back in Seattle. I was still mourning the loss of my friends, clients and community, when a friend I hadn’t seen in years came to visit. We were on the metro, on our way to the Smithsonian, when she asked me what I was doing now. I don’t remember exactly what I said. It was extemporaneous. It was something like, “I help CEOs and entrepreneurs connect with what gives their lives meaning and purpose and support them in expressing that in their business.”

As I was expanding on that, a man sitting near us said, “Excuse me, I’m sorry for interrupting. But, I overheard what you said you do  and… I need that.” He became my first client in DC. He could see himself in how I described what I do. (more…)

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Posted in: Business of Coaching